Ern Shaw and the Dalesman Magazine Yorkshire

In the 50’s and 60’s Ern Shaw drew for the Dalesman magazine and these are examples of his work.

The Cartoon in advertising

Quote by Ern Shaw’s book ‘ How to become a successful Cartoonist’

“Advertising presents almost unlimited scope for the artist who can emphasize the selling points of an advertisement in humorous pictorial form. Of course, it is not every commodity which lends itself to humorous treatment. In some instances its employment would be in rank bad taste and ‘good taste’ is one of the very first essentials in advertising”

“I did a series of advertisements for a Broadcast Relay Service, which was really ‘Radio on tap’ so to speak. Subscribers merely moved a switch and the programme flowed out of their loud speaker. I was asked to design a series of humorous cartoons which emphasized the fact that a subscriber could be so charmed with the excellence of the reception that he or she might forget an important appointment. In designing this class of advertisement, do not let your sketch occupy a larger proportion of the available space than is absolutely sufficient to catch the eye and convey your message. Room must be allowed for a number of lines of ‘copy’ as well as for the name of the commodity advertised.”

Using cartoon characters in advertising today

Harassed parents out shopping with their offspring may notice a distinct pattern to the products that children drag down from the shelves. The chances are that their choices will have nothing to do with the flavour, say, of a can of soup - or the exact specifications of a toy car. It's more likely that the kids are responding simply because the product is being sold by one of their favourite cartoon characters.

Companies selling breakfast cereals, crisps and sweets are some of the heaviest users of branded cartoon characters. Using cartoons to sell games and toys also remains as popular as ever. Through these characters advertisers can communicate the 'fun' elements of their products to kids. The advertisers know that children will recognise the character and start to pester their parents for the product.

‘Radiosities’

Ern Shaw’s (sometimes called Uncle Ern) humour and talent even led him to broadcasting a weekly feature on the 6KH Radio Relay Station at Hull between 1924-1931 called, ‘Radiosities’ From the radio studio he gave children grid references similar to ‘Dot to Dot’ to complete a drawing on a printed ruled grid which had been published in the ‘Hull Evening News’.

Examples of the grids

Ern Shaw's Greeting Card Designs

Ern Shaw's card games

The humour that Ern Shaw creates in his work can clearly be seen again in his card games.

Ern Shaw’s Books

An Ern Shaw quote:
“The sweetest of music is the laughter of children.
In recent years, I have had the pleasure of producing dozens of paintings and story books for young people.”

Some of the most famous names in publishing published his books, such as Mellifont Press who published one series of 100 books which Ern Shaw created and illustrated.
Other publishers who published his books were Hutchinson and Collins.

The following are examples of his work from his books...

Ern Shaw's Dingbats Characters

Tiny, Mac,Toodles, Mick and Twanky and many more, were names for the funny colourful pixie like characters that Ern Shaw created called the ‘Dingbats’. These characters appeared in annuals, colouring books and games.

His first ‘Dingbats’ annual published in 1950 sold at least 100,000 copies, and inside included stories, puzzles, jokes, games and lots of fun activities compiled and illustrated by Ern Shaw.

Ern Shaw’s comic strip cartoons

Comic strip cartoons take a variety of formats. The joke strip is a complete story in four or five panels and the serial strip which carries on the story from day to day and may be published over a considerable period of time.

Ern Shaw created the serial strip cartoon Mr.Mrs.Dillwater for the Answers magazine in 1923. He recorded the squabbles and adventures of the little henpecked husband and wife and ran for many years.

Another serial strip cartoon drawn by Ern Shaw was Dr. Gnome of Gnomesland. The adventures of Dr. Gnome and the panda Miss Ming ran in the ‘Woman’s Illustrated’ magazine for over 21 years. The character Miss Ming was based on a real panda called Ming brought over from China to be bred at London Zoo and in 1940 was adopted by the Woman’s Illustrated’ to help pay for her upkeep. Ern Shaw thought that such a lovable animal would be a nice friend for Dr. Gnome so he introduced the character into the strip and they had lots of adventures together.

Ern Shaw and Sport

The following is a quote from Ern Shaw’s book on how to become a sporting cartoonist:

“Sport offers a wonderful opportunity to the cartoonist, but to be successful, a highly developed sense of observation, ability and imagination are essential. No artist can hope to make a success of sports cartooning until he has learned to draw the human figure in action."

"I began by visiting a billiards hall and watching the players in their various poses. This being a slower game than, say football or boxing; I had the time to register a pose and make quick notes in my sketch book.
Once you have become proficient in drawing the human figure in action and posses, and the ability to make recognizable caricatures of sporting personalities, you will at least have laid the foundation to become a sports cartoonist.

The camera can record incidents, like the shooting of a goal or a brilliant save but the cartoonist can observe such incidents from the press box or stand, and perhaps give them a more humorous “twist” and produce a pictorial version which would prove very entertaining to newspaper readers.”

Ern Shaw and Hull City Football Club (also known as the Tigers)

The club was founded in Hull 1904 and played for the first three years at the Boulevard Rugby League ground. They eventually moved to the ground of Hull Cricket Club before moving to Boothferry Park.
Ern Shaw would pop into the Press-box among the sports writers for the home games at Boothferry Park and sit unobtrusively at the back of the box, turning out his cartoon masterpieces with consummate ease and the minimum of fuss.
Ern Shaw had a long association with the club and his earliest cartoons of two rather cuddly tigers in bow ties adorned the cover of the club’s match programme from 1913 to 1927.

He produced cartoons for the club’s programme and his cartoons also appeared in the ‘Tiger Mag’, a postwar magazine for the city fans. The ‘Tiger Mag’ was popular because it coincided with one of the most successful times in the club’s history-when they gained promotion as Third Division North Champions under Raich Carter’s management in 1948-49.

The club now plays their games at the 25,000 capacity Kingston Communications Stadium which they moved to in 2002 on the site of the former Cricket Club.
They traditionally play in black and amber, often with a striped shirt design, hence their nickname the ‘Tigers’
After a successful 2007/ 2008 season, they were promoted to the Premier League for the first time in their history via a 1-0 playoff win over Bristol City with a Dean Windass winning volley, under the management of Phil Brown and chairmanship of Paul Duffen.

Ern Shaw's Rugby League Cartoons

Ern Shaw was inspired by the cartoonist, Tom Webster (1886 -1962), a British cartoonist and caricaturist who specialised in sporting cartoons. Ern Shaw was later to be considered Humberside’s “Tom Webster,” particularly on the soccer and rugby league scenes. He delighted the people of Hull by drawing cartoons of matches played by Hull KR and Hull FC and many of the great players felt they had not ‘arrived' until Ern Shaw had drawn a cartoon of them which was then published in the local paper.

Hull KR
Hull Kingston Rovers were formed in 1882 by a group of boilermakers and started life as Kingston Amateurs playing in Albert Street to the west of the city in the autumn of 1883.
They played on several grounds on the west of the river including a spell at the Boulevard, which later became the home of their rivals Hull FC. Rovers then moved to the East of Hull, Craven Park, which is there ground today.

A postcard drawn by Ern Shaw of the clubs new home, Craven Park, 1922

For a brief period they were known as Kingston Rovers before becoming Hull Kingston Rovers by 1885. The traditional colours of the club are white shirts with a red band. Hull KR's nickname is 'The Robins' which comes from their playing colours.

Hull Kingston Rovers Rugby League Team were delighted when Ern Shaw produced a cartoon, showing each member of the team entitled “Hull KR’s Record Season,” acknowledging their record season in 1966/67.

Hull FC
Hull FC is one of the oldest clubs in the League and was formed by a group of ex-public schoolboys from York in 1865. They joined the breakaway from the English Rugby Union in 1896, which led to the new game of Rugby League. The club's first ground was at Woodgates Hall, North Ferriby. In 1895, the club moved to the Hull Athletic Club's ground at the Boulevard, Airlie Street, which gave rise to their nickname "The Airlie Birds". The club now plays at the new Kingston Communications Stadium, (KC Stadium) on the site of the former cricket club which it shares with Hull City Football Club (Tigers). The traditional colours of the club shirts are black and white and they are often called the ‘Black and Whites’

A Hull FC cartoon, 1964 by Ern Shaw

Newspaper cartoons

Ern Shaw in the 1920's produced political cartoons for the 'Hull Evening News'

Ern Shaw's first exhibition

Ern Shaw’s first exhibition was held with Harry H. Rodmell the marine artist from Hull in 1929 at the City Hall Art Gallery in Hull. Rodmell was a friend of Ern Shaw's and he mainly concentrated on marine subjects such as: posters for shipping companies, booklets, etchings, and line drawings of ships.


The title of the exhibition was 'Exhibition of Ships and Humour'.
The exhibition included a selection of Ern Shaw's cartoons and illustrations and Harry Rodmell's posters and sketches. The black and white brochure produced for the exhibition consisted of caricatures of Ern Shaw and Harry Rodmell.

Ern Shaw's early work

Ern Shaw did not have the advantages of modern drawing technology but his drawings were produced using various grades of pens and brushes and his drawings were works of art in their own right. His style varied depending on the subject of his work but his use of bold clear strokes of his pen and use of bright colours was his hall mark.His first successful drawing published at the age of 12, was a result of him winning a competition organised by the Hull Times. His sketch of a building known as “Plum Pudding Hall” brought him five shillings and set Ern Shaw off on his amazingly productive career which spanned over 70 years.

At the end of the first world war Ern Shaw illustrated the book 'Good bye-ee' by Arthur Seymour depicting the humorous side of demobilisation.